‘The customer’s perception is your reality.’ – Kate Sabriskie
This is the credo we live by at Customer First.
Customer First is a cost-effective, digital offline and online customer satisfaction survey application that takes away the cumbersome job of data gathering and management while providing a fun and interactive interface which your customers will find entertaining.
Some of our clients include the world’s marquee brands and they have benefited not only from an increase in the quantity and quality of customer feedback, but more importantly, increase in customer repeat purchase and overall business through our patented customer satisfaction analytics.
Why perform customer satisfaction surveys?
Measuring performance
Your customers must be the first and last standard of how well your business is doing. Allowing for real time information of customer’s experience with your products and services is the most accurate way of gauging performance.
Promotes Customer Loyalty
80% of a successful company’s business comes from 20% of its total customer base. Ensuring customer loyalty by getting vital feedback from them is paramount if a company is to succeed.
Product Development
R&D activities require huge budgets and yield questionable results because most often they exclude information from the most important source – the customers. Customers, given the opportunity, will tell you what products and services they want to see from your company in their future visits.
Streamlining
Feedback from different customers will allow you to detect, which products and services sell well and which do not. This way, you will be able trim your offering so that your efficiency as well as productivity will improve.
Adopting Best Practices
Customer feedback yields valuable insight to best practices in your company, allowing you to adopt these into winning strategies that will propel you ahead of competition.